Advertising (Paperback)

Using the new C3 Framework for Social Studies Standards, Advertising in the Global Citizens: Modern Media series explores the topic through the lenses of History, Geography, Civics, and Economics. Text and photos look at the history, basic philosophies, and geography of advertising in the media. As they read, students will develop questions about the text, and use evidence from a variety of sources in order to form conclusions. Data-focused backmatter is included, as well as a bibliography, glossary, and index.

School Library Journal

From how we watch television to what we buy to how we feel about our bodies, visual and print media plays a huge role. Concise writing and bold graphics dig into the history, civics, and economics of each topic. Advancing technologies and how they have affected our media habits are also looked at. Readers are encouraged to think critically and develop their own opinions, a feature supported by both the sidebars peppered throughout and the information in the back matter. The “Developing Questions,” “Gathering Evidence and Evaluating Sources,” “Developing Claims and Using Evidence,” “Taking Informed Action,” and “Communicating Conclusions” sections are meant to maximize student engagement with the content in a productive manner. VERDICT With uses in the curriculum or for pleasure reading, this thought-provoking look at media takes a unique, academic focus and will benefit most collections.