Graphic Design (Library Binding)

Graphic Design is the creation of visual concepts, by using computers or by hand, to communicate ideas that inspire, inform, and captivate people and consumers. The advertising industry, among others, has benefited immensely from the development and growth of Graphic Design. An eye-catching design stays with us, and along with it, the concepts that the design represents. While seemingly recent, Graphic Design has been with us since ancient times. Author Stuart A. Kallen provides a rich, detailed history and survey of this fascinating art form.