Power and Persuasion in Media and Advertising (Library Binding)

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Description

Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.

Title Metadata

Author:
Brophy Down, Susan
Publisher:
Crabtree Publishing Company
Language:
English
Copyright:
2018
Number of Pages:
48
Dewey:
659.104
Dewey Range:
600s
Binding Type:
Library Binding
Interest Age:
13
Lexile Level:
1050
Lexile Range:
Fluent Reader (1000 - 1299)

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