Business

These days it's hard to know what to believe. Is the news on television and the internet real or fake? How can you tell? This comprehensive guide helps readers sift through the many types of information out there. It gives guidelines for deciding which...

These days it's hard to know what to believe. Is the news on television and the internet real or fake? How can you tell? This comprehensive guide helps readers sift through the many types of information out there. It gives guidelines for deciding which...

Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This savvy volume presents practical ways for becoming an entrepreneur and starting a business, including researching ideas, products, and...

Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This savvy volume presents practical ways for becoming an entrepreneur and starting a business, including researching ideas, products, and...

Teens earning allowances or working part-time jobs may often be tempted to spend what they make. However, one of the earliest steps they can take on the path to financial literacy and independence is to start saving money early. This useful volume...

Teens earning allowances or working part-time jobs may often be tempted to spend what they make. However, one of the earliest steps they can take on the path to financial literacy and independence is to start saving money early. This useful volume...

Saving and investing are life skills and life goals that everyone can use. This instructive book shows readers why we all need a plan to build wealth and how to get started. Helpful, age-appropriate examples depict how different ways of investing and...

Saving and investing are life skills and life goals that everyone can use. This instructive book shows readers why we all need a plan to build wealth and how to get started. Helpful, age-appropriate examples depict how different ways of investing and...

Even as having a higher education becomes increasingly essential in the job market, the costs associated with attending a post-secondary institution continue to rise, making the prospect of paying for college seem daunting. By examining and breaking down...

Even as having a higher education becomes increasingly essential in the job market, the costs associated with attending a post-secondary institution continue to rise, making the prospect of paying for college seem daunting. By examining and breaking down...

What do television ads look like? How can you tell that ads are not part of TV shows? Why do companies make TV ads? Readers will learn to identify and evaluate the advertisements they see on television. Accessible text and explanatory photos help...

Internet website offer information and entertainment. But many websites have ads too. What do ads on the Internet look like? Why are they there? Readers will learn to identify and evaluate the advertisements they see on the Internet. Accessible text and...

Indoor and outdoor signage can provide directions, warnings, and information. Some signs advertise products too. How can you tell which signs are ads? And how do they influence us? Readers will learn to identify and evaluate the advertisements they see...

Many foods come in colorful packages with pictures and words. What do the pictures and words mean? How do they influence us? Readers will learn to identify and evaluate the advertisements they see on food packages. Accessible text and explanatory photos...

What do the words and pictures on your shirt or shoes mean? Why did someone put those things on your clothes? Readers will learn to identify and evaluate the advertisements they see on clothing. Accessible text and explanatory photos help students...

Magazines have stories, pictures, and ads. Companies put ads in magazines to sell products. What do magazine ads look like? And what is their purpose? Readers will learn to identify and evaluate the advertisements they see in magazines. Accessible text...

The food industry is a complex and global enterprise involving many specialists from a variety of disciplines. This book uncovers the details about the many moving parts in the food industry. Interesting sidebars support the main narrative and are...

The economy often seems like a complex subject. We know that much of the world is currently struggling with recession and its consequences. News headlines spotlight job gains and losses, rising debt, and every economic detail that may give us a clue...

The economy often seems like a complex subject. We know that much of the world is currently struggling with recession and its consequences. News headlines spotlight job gains and losses, rising debt, and every economic detail that may give us a clue...

What are the different types of economies around the world and how do they impact the global society?