Business

What messages do advertisers send to encourage consumers to buy their products? Asking Questions about Body Image in Advertising will help readers discern the messages, both overt and implied, that tell consumers to change the way they look to help them...

Introduces readers to Finn's day going to the store. Discusses the concept of counting money by showing Finn buy different items from the store with his mom. Additional features to aid comprehension include vivid photographs; Extended Learning...

What do the words and pictures on your shirt or shoes mean? Why did someone put those things on your clothes? Readers will learn to identify and evaluate the advertisements they see on clothing. Accessible text and explanatory photos help students...

Magazines have stories, pictures, and ads. Companies put ads in magazines to sell products. What do magazine ads look like? And what is their purpose? Readers will learn to identify and evaluate the advertisements they see in magazines. Accessible text...

What do television ads look like? How can you tell that ads are not part of TV shows? Why do companies make TV ads? Readers will learn to identify and evaluate the advertisements they see on television. Accessible text and explanatory photos help...

Internet website offer information and entertainment. But many websites have ads too. What do ads on the Internet look like? Why are they there? Readers will learn to identify and evaluate the advertisements they see on the Internet. Accessible text and...

A charming introduction to simple money concepts in which a bunny learns he can't buy everything he wants with his allowance! Sonny gets three whole carrots a week for his allowance and wants to buy everything with it! But he soon discovers his money...

A fun, visual guide for kids about the tricky topic of money: how it works and how to look after it Knowing the ins and outs of money is important for kids, whether they're trying to work out what to do with pocket money, or if they dream of making...

One day I was 12 years old and broke. Then Grandma gave me Grandpa's old riding lawnmower. I set out to mow some lawns. More people wanted me to mow their lawns. And more and more. . . . One client was Arnold the stockbroker, who offered to teach me...

The perfect graduation gift for future entrepreneurs! Part biography, part business how-to, and fully empowering, this book shows that you're never too young to dream BIG! With colorful portraits, fun interviews and DIY tips, Girls Who Run the World...

Sharing Economy in the Global Citizens: Social Media series explores the sharing economy through the lenses of History, Geography, Civics, and Economics. Using the new C3 Framework for Social Studies Standards, students will develop questions about the...

People use money to buy all sorts of things-- some things they want and some things they need. Young readers discover the difference and find out how to make good money choices with simple, engaging text and colorful images.

This informative book empowers young learners to take charge of their personal finances by exploring how people spend money. It includes a table of contents, informative sidebars, a That's Amazing! special feature, quiz questions, a glossary, additional...

This informative book empowers young learners to take charge of their personal finances by exploring the difference between needs and wants. It includes a table of contents, informative sidebars, a That's Amazing! special feature, quiz questions, a...

This informative book empowers young learners to take charge of their personal finances by exploring how people manage money. It includes a table of contents, informative sidebars, a That's Amazing! special feature, quiz questions, a glossary, additional...

This informative book empowers young learners to take charge of their personal finances by exploring how people earn money. It includes a table of contents, informative sidebars, a That's Amazing! special feature, quiz questions, a glossary, additional...

Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an effective ad, from drafting ideas to using persuasive...

What kinds of things do people do to earn money? Why is earning money important? Explain valuable money lessons to early readers with simple, straightforward text, real-life examples, and colorful images.

Bake Sale guides students as they conceive and set up their own bake sale for their friends and community. The considerate text includes easy-to-follow lists and will hold the readers' interest, allowing for successful mastery and comprehension. Written...

Discover how to write a persuasive advertisement.