Description
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Details
Author: |
Sichol, Lowey Bundy |
Publisher: |
Clarion Books |
Language: |
English |
Copyright: |
2019 |
Number of Pages: |
128 |
Dewey: |
338.768 |
Dewey Range: |
300s |
Binding Type: |
Paperback |
Interest Age: |
8 |
Accelerated Reader Interest Level: |
Middle Grade |
Accelerated Reader Reading Level: |
6.9 |
Accelerated Reader Point Value: |
2 |
Lexile Level: |
1110 |
Lexile Range: |
Fluent Reader (1000 - 1299) |
